Story is a turkish style prepared coffee brand with influence of middle-eastern coffee making. It's aim is to bring both western and eastern worlds together through coffee. It's main target market is for students and professionals.
This brand identity was developed to embody simplicity and sophistication, which also describes the preparation of coffee using one instrument but in a ritualistic and traditional procedure. The graphic elements within the logo embrace the process of this procedure where the letter O of story represents the instrument, which is called the cezve.
See PDF File of Story Brand Guidelines.